August 14th, 2008 · 1 Comment
Another blog I recommend to anyone interested in Blogs, making money online, and other topics relevant to any online business, is The University Kid, at entrepreneur blog .
Jason, the owner of The University Kid, is a straight-shooting guy who publishes his matter-of-fact opinions on a wide range of topics relevant to any entrepreneur.
Recent topics of his have included tips on succeeding as a freelancer, selling websites for income, and running a professional blog yourself.
Two thumbs up! Check it out today.
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entrepreneur blog,
Uncategorized
Tags: Uncategorized
As per this post at Adwords Help, Google doesn’t recommend using the keyword insertion feature in the display url:
For example, say you have the
following three keywords:
best hotel
“best hotel”
[best hotel]
And a display URL that reads www.BookMyHotel.com/{KeyWord:HotelSale}
If a user searches “best hotel”, he/she will see the same display URL
(www.BookMyHotel.com/besthotel) as a user who searched “find best
hotel” or “best Miami hotel” (assuming the “find best hotel” and “best
Miami hotel” are not keywords included in the account).
Although this seems like a slick trick, I don’t recommend using
keyword insertion in the display URL. If you do, be very careful that
all of the keywords in the ad group list work with this format.
Best of luck,
AdWordsPro Sarah
Despite this many presumably successful Adwords advertisers - including none other than Perry Marshall himself - are utilizing this technique. Here is one of Perry’s Adwords I found on Google:
“Beat the Adwords System”
Access 100 Million People in 10 Min
Get The Definitive Fast Start Guide
PerryMarshall.com/adwords
When I checked the destination url in Perry’s ad, it was different from his display url that is seen above, thus proving that he uses the keyword insertion feature in at least this particular ad.
Using the keyword insertion feature in the display url makes sense to me for these reasons:
1. Your ad will be more relevant. Because of this…
2. You’ll get more click-throughs - thanks to the keyword being in bold text. Which means…
3. Your ad will rank higher in the search results. Which means…
4. You’ll get even more click-throughs. And best of all…
5. Your Quality Score will improve! Now you have the opportunity to improve your ROI by lowering your bid without ending up lower in the search results than you would have ended up before utilizing the display url keyword insertion feature.
Why? Because higher click-through-rates mean you can bid less then your competitors with lower click-through-rates while maintaining comparable ranking in the search results. You see, Google rewards(or penalizes) advertisers for their click-through-rates(or lack thereof).
Bottom Line: Try using the display url keyword insertion feature - you might save some money!
Tags:
adwords,
Adwords Management,
Adwords Management,
AdWordsPro,
click through rate,
click throughs,
ctr,
destination url,
display url,
keyword insertion,
paid search,
pay per click,
pay per click management,
Perry Marshall,
ppc management,
ppc management,
quality score,
search engine advertising,
search engine marketing,
sem,
Zach Thompson
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Tags: Adwords Management · ppc management
Monday, Yahoo! announced they will begin rolling out changes to their crawling, indexing and ranking algorithms. As per Priyank Garg & Sharad Verma of Yahoo! Search, “you may see some ranking changes and page shuffling in the index.” I for one noticed that some of my sites had moved around in the Yahoo! serps. Most of of these moves have been positive ones.
Tags:
priyank garg,
Search Engine Optimization,
Search Engine Optimization,
SEO,
serp,
serps,
yahoo search,
Zach Thompson
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Tags: Search Engine Optimization
Tags: ppc management
Here are a few examples of astounding ads for Google Adwords:
{Keyword:Network Marketing Biz}
Learn how You too can recruit 25
New people every month just like us
www.internet-network-marketing.net
Business Opportunity
{keyword:Start a Small Internet Business}
Learn to Make 1K Month Part-Time
www.MLM-Business-Opportunity.net
Before Joining {keyword:Arbonne}
Read how I made 7K last month by
marketing ExpertPPC on the internet
www.internet-network-marketing.net
Before Joining {keyword:Arbonne}
Read how I made 7K last month with
our Proven Network Marketing Plan
www.internet-network-marketing.net
{keyword:MLM Training} Report
Learn how You too can recruit 25
New people every month just like us
www.MagneticSponsoringOnline.com
Note how we used the keyword variable feature in most of the title fields. Secondly we used the keywords that we were targeting both in the ads text and in the display url.
Legal Notice: By internet law we own the copyright on these ads, your plagiarizing of them will not be tolerated. These ad serve to spark your own creativity.
Tags:
adwords,
Adwords Management,
Google,
internet business,
internet network marketing,
ppc management,
Zach Thompson
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Tags: Adwords Management · ppc management
I use the SearchStatus toolbar extension in my Firefox browser. It instantly displays the Alexa rank, and Google PageRank of the page I am currently viewing; further it can be set to highlight no-follow links & so much more. If you aren’t using it with your Firefox browser, you’re missing one of the best things since sliced bread. Get it here now: SearchStatus.
If you said, “Oh, too bad I use Internet Explorer”, - I say to you, “OK, that makes 2 seo professionals that still use IE - you & my grandmother!”.
P.S. I just heard that my grandmother is in the ICU - so I need to log off. I guess you are literally the last of a dying breed!
Tags:
Alexa,
Firefox,
firefox browser,
internet explorer,
pagerank,
Search Engine Optimization,
Search Engine Optimization,
SearchStatus,
SEO,
toolbar,
Zach Thompson
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Tags: Search Engine Optimization
The age old question that everyone asks, “But is anybody searching for ‘xyz’?” haunts many in this profession of search engine advertising.
So instead of saying to your potential client, “Oh yes there is huge demand for xyz”(while thinking in the back of your head… “gosh I hope I’m right or I’ll never get another project from this company” - How about replying: “Based on data from Microsoft we estimate that there are 3,355 searches for xyz every month in the US.”?
Here’s how it’s done:
Step 1. Login to your MSN paid search account. Click on the “Research” tab, then for this illustration only enter the phrase ‘physical therapist jobs’; then finally click “Find Keywords”. You will see that 210 searches were performed on the MSN for ‘physical therapist jobs’ last month.
Step 2. Based on Hitwise.com data , we see that MSN accounts for 6.26% of US search engine queries. We want to estimate what the total monthly US search engine queries are for this phrase, so we divide the 210 searches per month by MSN’s current percentage of the market share(6.26).
Step 3. If you round to 6 digits, your calculator should show: 33.5463 . This is 1% of the US search engine volume for the term ‘physical therapist jobs’. To get an estimate of the entire US search volume for the term ‘physical therapist jobs’, we multiply 33.5463 by 100. You now know that there are roughly 3,355 US quiries per month on search engines for the phrase ‘physical therapist jobs’.
Step 4. You can now say to your client with integrity and confidence, “Based on data from Microsoft, we estimate that there are 3,355 quiries for the phrase ‘physical therapist jobs’ on search engines per month in the US.”
For those of you who are interested, here is the equation:
Current MSN search volume = MSN
Current MSN market share = share
Total US search engine queries = Total
MSN
share X 100 = Total
Tags:
Adwords Management,
Adwords Management,
engine queries,
msn account,
msn search,
niche,
ppc management,
ppc management,
search engine,
search engine advertising,
Search Engine Optimization,
search engines,
Website Marketing Tips,
Zach Thompson
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Tags: Adwords Management · Search Engine Optimization · Website Marketing Tips · ppc management
Payperpost.com provides you bloggers a create way to monetize your blog. Quite simply put, businesses pay through the PayPerPost.com marketplace to make a post about their product/service. The folks at PayPerPost.com invented this concept & still are the largest sponsored content marketplace around. The more traffic your blog receives, the more you can be paid for a post.
For you business owners, buying posts on blogs that appeal to your target market is an cutting-edge (and little-know!) method of reaching for clients. You can purchase a post for as little as $5.
Tags:
1-way links,
back links,
content marketplace,
content relevant links,
drive traffic,
link building,
payperpost,
payperpost.com,
Search Engine Optimization,
target market,
traffic,
website marketing,
Website Marketing Tips,
Website Marketing Tips,
website traffic,
Zach Thompson
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Tags: Search Engine Optimization · Website Marketing Tips
I just read the 1st part of this book…. the author, Sharyn Abbott, begins by telling her inspiring story of self growth… from an unwanted child to a published author!
Someone asks, “Why this on a marketing blog?” The answer is simple - have you ever say, “I can’t”? Before you say those debilitating words again read this book: Create Your Own Reality…
“. . . is an uncanny guide to help you shed the years of suppression, being misled or trying to deal with the circumstances of life that has appeared to hold you back from the miracles you deserve. Learn how you can design your perfect reality!”
Tags:
goal setting,
goal setting,
goals,
inspiring story,
perfect reality,
personal development,
self growth,
Zach Thompson
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Tags: goal setting
Quantcast.com is the ultimate source for website demographics. All data is available instantly, free, & without logging in. This data is crucial when identifying your target market for your product or service. For example, if you are considering getting into the sporting goods/knife business you could look up Thompson Outdoors on Quantcast.com. You would learn what the target market is for this range of products. Based on this you could determine such aspects of your marketing strategy such as which websites would be the best to purchase sponsored links or banners on.
Tags:
internet marketing,
marketing strategy,
quantcast,
quantcast.com,
target market,
website marketing,
Website Marketing Tips,
Website Marketing Tips,
Zach Thompson
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Tags: Website Marketing Tips
